Xenocentrism is the belief that other cultures and their practices are better or superior than one's own culture.

If a person has such belief, then that person can be identified as xenocentric. In other words, a xenocentric person necessarily believes that the practices, morals and values of some other culture or nation are better than those of their own.

Xenocentrism is just the opposite of ‘Ethnocentrism’, the belief that one's own culture or nation is superior to all others.

Both the terms (xenocentrism and ethnocentrism) are inclined to a particular belief of their own, hence lack the flexibility or openness in understanding different cultures. A closely related term that can provide that flexibility is ‘Cultural Relativism’, the belief that there is no universal standard to measure cultures by. It also embrace the idea that all cultural values and beliefs must be understood relative to their own cultural context.