If a person searches for a particular website and gets into their page by clicking the link, then it will be count as a ‘visit’ for that site.

The term ‘visitor’ refers to a user who visits a website in a given period of time.

A ‘unique visitor’ refers to a distinct individual user who visits a website in the given period of time.

Let us try to understand these terms better with an example.

Meena and Raju are trying to find some information on media education online. After searching for a while, they find the link of this very page. Both of them click the link and get inside mediaschool.xyz. They find this website useful and get back to it for several times during the rest of the day. Let us say, Meena gets back to this site 10 times and Raju visits it for 15 times.

Now, let us explain.

Meena and Raju are visitors. The total number of visits mediaschool.xyz got that particular day is 25. But, the number of unique visitors on that day is 2.

Technically speaking, a visitor is not considered as a single person. Rather, it is a browser or a terminal. Let us say, a single user can access a website using different browsers e.g. Firefox, Google Chrome, or Microsoft Edge, or using different computers like office PC, home PC, laptop or smartphone.

On the other hand, unique visitors are counted only once no matter how many times they return to the website. So, usually websites always have more visits than unique visitors.

On Google Analytics, unique visits are labeled as ‘users’ whereas ‘visits’ are labelled as ‘sessions’.