The term Public Relations (PR) refers to the proficient preservation of a favorable public image of an entity. This maintenance is usually performed by that very entity, or other organization, or a famous person.

Public Relations, in other words, is the deliberate planned and sustained effort to establish and maintain mutual understanding between an entity (e.g. an organisation) and its publics.

PR is also understood as per the state of the relationship between an entity (e.g. a company) and the public.